My First certificate with CXL

My First certificate with CXL

It’s been more than 1 month that I have enrolled in the prestigious CXL Academy which is the best online digital marketing platform in the world. Check their website https://cxl.com was actually surprised when I finished this course and I was issued a certificate.I Must admit this course was particularly tough though the test was relatively easy as compared to the previous lessons.

Fred Pike was my instructor for this course and I must admit that his lesson format is exceptional. There are 10–15 minutes in length and it’s explained so clearly and it was easy to understand. He used the Eisenhower matrix was also used in this audit as a tool, I read years ago. To segment tasks into Important, Not Important then Urgent, and Not Urgent.

In this comprehensive course, I saw certain notions of SEO, Content Marketing, and Analytics. Here is how he segmented the topics;

Sending Page Views Correctly

A page view is a count of how many times a page has been viewed on a website or the chosen group within the chosen period of time. All page views are counted no matter how many times a user has visited the website in the chosen period of time. What I understood is that if you don’t correctly send appropriate page views then you might have a biased audit.

The Hostname Filter

Every valid Google Account hits include the document hostnames

IP Filters

This is a filter you placed in order to filter the traffic coming from your IP address and the one from your teams. What happens when you mask your IP address? The Filter will still figure out your IP and block it.

Site Crawl

This was my favorite part of the audit as I had previously taken an SEO course and I must admit that I had never heard of these 2 tools which are screaming frog and link- assistant.com. Screaming frog is a giant tool with on-site and off-site optimization tools built. It was mainly used to crawl the website and see the technical errors done by the developers like poor loading speed, mobile optimization, and compatibility, etc.

Content Grouping and Query Parameters

Content Grouping lets you group content into a logical structure that reflects how you think about your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name. For example, you can see the aggregated number of page views for all pages in a group like Men/Shirts, and then drill in to see each URL or page title.

You start by creating a Content Group, a collection of content. For example, on an eCommerce site that sells clothing, you might create groups for Men, Women, and Children. Then, within each group, you might create content like Shirts, Pants, Outerwear. This would let you compare aggregated statistics for each type of clothing within a group (e.g., Men’s Shirts vs Men’s Pants vs. Men’s Outerwear). It would also let you drill into each group to see how individual Shirts pages compare to one another, for example, Men/Shirts/T-shirts/index.html vs Men/Shirts/DressShirts/index.html.

As you login to your GA Accounts, you may never do 24 hours without doing a query, When a result doesn’t appear after a search, your first check should be on the lower-case filters, you should be able to verify manually if you have written them correctly then retry. Common Query parameters are fbclid which stands for Facebook Click ID, gclid which means Google Ads click, mc_cid which is Mailchimp Campaign ID,mc_eid meaning Mailchimp Email ID, msclkid that Microsoft(Bing Ads)Click ID. They are non-exhaustive.

GA Events

Events are user interactions with content that can be measured independently from a web-page or screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

GA Goals

Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an eCommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.

PII (Personally Identifiable Information)

This is the most dangerous thing to do in your whole GA journey. This is because Google is likely going to ban you if they are aware that you have such private information in your account. I think it’s more likely to use IDs.To remove these PII, It will be suitable to detect where they are located or hidden, certainly in Page Contents,Event Category,Action Label,Search Terms and Customs Dimensions. This is so that you can effectively remove them and keep your data consistent.

EEC (Enhanced Ecommerce)

This is the most important feature of an ecommerce store in GA, I documented the steps on how to effectively turn on this feature.

To turn on Enhanced Ecommerce for a view, and label your checkout steps:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view for which you want to turn on Enhanced Ecommerce.
3. In the VIEW column, click Ecommerce Settings.
4. Under Step 1, Enable Ecommerce set the status to ON.
5. Click the Next step.
6. Under Step 2, Enhanced Ecommerce Settings set the status to ON.
   When you turn this option on:
7. You can then see the Enhanced Ecommerce reports in the Conversions section

The other, older category of Ecommerce reports is no longer visible you can turn this option off to restore the older category of Ecommerce reports.

8.Optionally, enter labels for the checkout steps you have defined in your ec.js tagging. These labels are for display purposes only, so that Analytics can create a meaningful funnel visualization of your checkout path. Click a funnel step, enter a label name, then click Done. Repeat for each step you defined in your tagging.

The label names appear in the Checkout Behavior report (e.g., Log In/Create Account, Shipping Address, Billing Information, Review Order, Place Order).

9.Click Submit.

An audit is the first step we take when we want to fix a certain problem in an eCommerce/merchant site. After this analysis, we can now start optimizing the errors found in a website. It was very challenging working on this site but I learned a lot.